I bet loads and have you ever wondered why?

They are deemed by the Search Engines as being (in the most cases) what we refer to as “Authority Links”.

Why?

The answer is fairly simple and the theory of which goes as follows.

With conventional web sites or Blogs (such as .Com, .Net etc) the motivation behind the web site itself is quite often commercial and therefore deemed to be slightly prone to commercial sensitivities such as the receiving of payment either in cash or in kind for the placement of links.

Now there is nothing wrong with this per se but as far as the Search Engines are concerned this does at times throw into question the potential objectivity of the site in question somewhat and this can lead to wholesale downgrading of some inbound links. Now this isn’t the case completely across the board but can and does happen from time to time.

Now in the case of links from sites with an EDU Domain suffix it is deemed (not always the case but by and large) that the site in question and the web site promoter behind the site is more motivated by the dissemination of information itself for information and education purposes and therefore is less likely to be open to commercial pressure i.e. revenue growth or turnover etc.

The upshot of this being that links from these sites are therefore deemed as being more objective in nature and therefore more authoritative and as such carry more “weight” in the eyes of the Search Engines.

Now this theory (as they say) is all well and good but what about it in practice?

Earlier in January this year (2011) a client of mine experienced a fairly disastrous incident with Google namely the majority of his pages for his main revenue earning site disappeared virtually overnight from the pages of Google.

Now, a great many folks also suffered this fate less than a month later when Google released their “Panda” update but in this particular case the cause of my clients misfortune lay more with the fact it was self inflicted. He had been testing out some new pages for an upgrade on this site. Conscious of potential duplicate content issues he had actually included within the page tags some “noindex” tags to “stay on the right side of Googlebot” whilst finishing the split testing for ad-words traffic.

Sadly when he uploaded his chosen new home page for some reason the “noindex” tag was left in the code and Google did what it was told to do….promptly de indexed his entire new Front Page with the corresponding 85% drop in earnings!!

Now on the face of it the solution to his problem was fairly straight forward. Remove the offending tag, inform Google of his amendment and then wait for the new page to be cached and all should be well.

Sadly, in the old days these exercises could be accomplished fairly quickly but with Google in the midst of a new major update things took longer than anticipated and 7 days after the initial error his page had still not been re indexed.

Things looked gloomy indeed until we went out and secured a batch of very nice EDU Back Links for the site and lo and behold within a matter of days his site was not only back where it had been, at the top of the pile but was now featuring in a whole “slew” of associate terms and traffic had rocketed.

Now the downside to all of this is how do you go about finding quickly and efficiently where there are pages that will provide the necessary inbound links that your site needs?

Also, how do you do this in such a manner that you can accomplish this whilst also staying within the bounds of ethical marketing practices and not bombarding the site owners with huge amounts of Spam and other worthless garbage?

Enter Stage Left: “Authority Back Links on Tap – EDU Domination”

Each Month with “Authority Back Links on Tap – EDU Domination” you get sent to you a links Packet with 200 Urls all from Nice Authoritative EDU Domains (all Domains at least PR 3) and where the Urls themselves are on pages with a minimum Page Rank of 1.

Now imagine that?

If finding suitable Urls with EDU suffixes where there is the opportunity to enter into dialogue with the site owner isn’t hard enough on its own imagine the power you would get where the pages themselves have some nice rank as well.

If that wasn’t enough each Links Packet will have a unique IP Spread Ratio of at least 50% which means that at least 100 Links each month will come from unique IP’s spread across the net so that as each month goes by not only could your Back Link Profile expand dramatically in total number but in PR power and IP Spread also.

Now this promotion wouldn’t be the same if we didn’t do what we always say we’ll do from the outset and that is do two additional things.

Firstly, provide you with ongoing Training in Video Format to cover areas such as:

what to look out for in these links.

Typical comment scenarios.

The best format of Blogs to look out for

And lastly the one hidden feature that we will tell you about that you absolutely have to be aware of or your entire promotional activities could disappear in a blaze of glory.

May I preface this newsletter / email with a few words to those
of our readers and members who are either based in Japan or have
Relatives / Loved ones affected by the events of the recent few
days.

May I just simply say this? You are in our thoughts and prayers
and from all of those here may I wish you respite and care from
the tragedy and if you are one of those unlucky enough to have
been affected by personal tragedy then may whatever deity it is
you worship, may they look after you in the days and months ahead.

Without wishing to sound facetious at this point, to the matter
in hand and that is, further analysis of the Panda Update.

No doubt like you all, I appear to have been inundated with material
and information about this and to clear up some confusion about
possible conflicts may I just say that there was only just one
update form Google and that the “Panda” and “Farmer Updates” are
on and the same.

The official term for the update as far as Google are concerned
(well Messrs Cutts and Singal anway) is “Panda” but as the main
thrust of the update was to redress the situation primarily
surrounding Content Farms and/or issues of  excessive Dupe Content
the Update has become unofficially known as the Farmer Update.

As I said, this can be confusing and misleading and all of those
new products that have arisen from many a so called expert proclaiming
the upside and opportunities of the Farmer Update should technically
not be so confusing (makes you wonder what else they’re getting
slightly out of kilter but….) more misleading to the rest of
us.

Onwards with our take on it however (Free of charge ?). Now
today’s contribution comes by and large from some information
gleaned from Word tracker and our aim on the days and weeks
ahead is to try and bring to you information from as many sources
as possible to help you work your way through the update

Apparently, the aims of Panda are noble: to remove poor quality
sites from the top of Google’s results pages. Or as Matt Cutts,
Google’s head of spam, puts it in a blog post announcing Panda:

“This update is designed to reduce rankings for low-quality
sites–sites which are low-value add for users, copy content
from other websites or sites that are just not very useful.
At the same time, it will provide better rankings for high-quality
sites–sites with original content and information such as research,
in-depth reports, thoughtful analysis and so on.”

The last thing Google wants is searchers being unhappy with
what they find. They might try another search engine if that
happens.

Few people other than the low-quality sites’ owners and their
investors will have a problem with that.

But all major Google updates leave ‘collateral damage’ behind
them: sites that just don’t match the target or deserve to be
penalised. Google are aware of this and so have asked those with
“a high quality site that has been negatively affected by this
change” to let them know about it here.

So if you have a high quality site that’s been adversely affected
by Panda Farmer then let Google know.

So what Factors are likely to trigger off a Panda Attack?

- A high % of duplicate content. This might apply to a page,
a site or both. If it’s a site measure then that might contribute
to each page’s evaluation.

- A low amount of original content on a page or site.

- A high % (or number) of pages with a low amount of original
content.

- A high amount of inappropriate (they don’t match the search
queries a page does well for) adverts, especially high on the page.

- Page content (and page title tag) not matching the search queries
a page does well for.

- Unnatural language on a page including heavy-handed on-page
SEO (‘over-optimization’ to use a common oxymoron). Eg, unnatural
overuse of a word on a page.

- High bounce rate on page or site.

- Low visit times on page or site.

- Low % of users returning to a site.

- Low click through % from Google’s results pages (for page
or site).

- High % of boilerplate content (the same on every page).

- Low or no quality inbound links to a page or site (by count or %).

- Low or no mentions or links to a page or site in social media
and from other sites.

If any of these factors is relevant to Panda, it is unlikely
that they will be so on their own.

Combinations of factors will be required to get ‘Panda points’
(and points do not mean prizes in this game). Panda points will
be added up. Cross a threshold (Panda’s redline) and you are
‘blocked’.

‘Blocked’ is Matt Cutts’ word, used in that Wired interview:
“Whenever we look at the most blocked sites, it did match our
intuition and experience”. This suggests that …

… if a site gets defined as low quality then a penalty is applied
(it is ‘blocked’).

Google have since said that “low quality content on part of a
site can impact a site’s ranking as a whole.”

But ‘Low quality’ sites are not always ‘blocked’ (Matt’s use
of ‘most’ tells us this). So there must be exceptions to this
site-wide penalty.

Anyway enough of this at present and as and when more research
and information becomes available we’ll pass it on through.

Lastly we had a few questions sent through to us about our latest
initiative..”Precision Related Marketing”.

Precision Related Marketing” (hereinafter PRM) relates primarily
to drilling down and researching from one main keyword or phrase
an associate network of terms via Google’s Wonder Wheel and then
taking that list and data mining as many Blog Urls we can find
that fall within this keyword list and that are also available
for commenting upon.

We further refine this list until we are primarily left with
Blog Urls where the Page Rank is PR2 or greater for the Blog
Url itself and not the domain. This as you can imagine therefore
gives you a list of immense power in two categories. Firstly
the Blog Url for commenting lies within the direct theme or is
semantically linked to your main theme so is ideal for Google’s
purposes and secondly the actual Url itself for commenting upon
has been recognised by Google through its Url Page Rank as being
fairly noteworthy.

We’ve been using this technique within our own Client SEO Division
for some time now and the clients love it and as far as “Panda”
is concerned this ticks all the boxes. The comments are on relative
thematically linked pages and also pages with previously assessed
power as far as Google is concerned.

We will be rolling this programme out to our members shortly
but in the short term are going through presentations to clients
several times a day. This means that we are generating huge
surplus data sets that we cannot use within the short term
future and have been letting these go “at cost” to those members
of SLS who have blogs or networks of sites that suit whatever
particular Data Set we have available.

To give you an idea of how it works and the costs the Urls are
sold on a pro rata basis. The more powerful the page i.e. the
greater the Page Rank then the more expensive the cost. The
rate card is at present as follows:

PR7 Pages $700 per thousand Urls

PR6 Pages $600 per thousand Urls and so on down to PR 2.

One member recently bought one list from us and whilst the theme
must remain anonymous the list comprised of 8,579 Blog Urls and
the cost breakdown was as follows AT RETAIL PRICE:

PR    Unit Cost No    Total

8    800    1    0.8
7    700    3    2.1
6    600    64    38.4
5    500    360    180
4    400    1804    721.6
3    300    3157    947.1
2    200    3190    638
8579    2528

The Retail total price that we charge our clients would have
been $2,528 for 8,579 Urls for links which at a unit price is
an average 29 cents per link Url which is a steal. As this was
data generated for demo purposes we sold this particular batch
for $500 which was effectively at cost.

As this is all data that is generated by our suppliers we cannot
give this away for free but even at cost is one heck of a steal
(as they say). There is a minimum fee of $100 and if necessary
the member could have just bought the PR5-8 links if they so decided
and the charge for this would have been $221 but they decided
to go for the lot and as such we were able to pass these on at
a massive discount.

Anyway before I go on too much about this we have a few data sets
left over in the following subject themes:

Finance

Health

Iphones

Smartphones

Real Estate

Television

Technology

Stress

Anxiety

So if there are members out there who would like Urls for Links
plus Keywords in any of the areas above then get in touch and
we’ll see what we can do. Also we have an expanding list of
presentations coming up in the next few weeks and if there are
any members out there who would like additional areas covered
not mentioned above then now is the time to let us know as the
subject area matters not at all to us, this data is purely for
demo purposes and we are more than happy to pass this info through
at cost if the SLS member so wishes.

Let me know if anyone is interested.

Speak soon

Steve

Well I’ve heard it all now. First of all we had “Big Daddy”
then later on we had “Florida” and god knows what in between
and now low and behold we have the Giant Panda!!

OK in this case just known as “Panda” but for all it’s worth
the Internet’s best illustrators are all using images of the
cute and cuddly Giant Panda for illustration as opposed to its
smaller cousin the Red Panda.

I would imagine there are groups of Red Panda’s the world over
all busy consulting their Lawyers as I write, trying to fathom
out how as a group they lost out on such a PR stunt but then
there you go, life isn’t fair. If it was, updates like this
wouldn’t happen in such a manner.

Ho hum

However back to business, the latest in Google Updates hereinafter
known (according to Google itself) as the Panda Update and what
an update it was?

Rather than try and second guess exactly what has happened (who
in their right mind would want the gig of trying to second guess
Google) I thought that in this case that I’d just provide some
links to other articles arguably better written than my humble
attempts at prose where you can find slightly more reverent
opinions as to what exactly is going on:

http://www.wired.com/epicenter/2011/03/the-panda-that-hates-farms/2/

http://www.wired.com/magazine/2010/02/ff_google_algorithm/

http://www.wired.com/epicenter/2011/02/google-clamp-down-content-factories/

I know I know, this update was all about “nuking” those sites
that only survive by regurgitating what others have written and
here I am doing exactly just that but heck, life is too short
and too much has been written about this update by those better
qualified than “yours truly” and my concern is more or less
“where do we go from here?”. How can we survive? How do I keep
the present Mrs Morgan in the manner to which she has become
accustomed and how do I stop my son and heir to the Morgan
family overdraft from spending all the family savings.

Well the answers to the latter are questionable but I reckon
the answer to the first i.e. “How can we survive?” is not a
million miles from the approach I counselled in my last newsletter
about surviving a “Google Dance”.

If you’re in the US and you’ve been hit (and there have been
loads) then there is nothing at present you can do immediately,
the damage is done, all you can do is sit down dispassionately
and try and think logically about how you can structure your
sites from here on in.

If you are based outside of the US and your core market is not
based round Google.com in the US then there is still time to
make some emergency adjustments if necessary as Google in their
infinite wisdom have decided to hit the US first and depending
upon the outcome and how bad the collateral damage is, hit the
rest of us at a yet to be determined later date.

It would appear that Google are after the whole sector of the
Internet that exists by republishing in all shapes or forms other
peoples content. The sort of sites that appear to suffering the
most through this update funnily enough are the major Article
Directories such as Ezine Articles ( apparently they have lost
over 25% of their traffic due to this update), Hub pages, Suite101,
wisegeek, buzzle, associated content and also one of my favourites,
Articlesbase.

Looking at what exactly these sites all appear to have lost,
the overall opinion would appear to be that the real losers
here are the smaller lower quality types of articles that are
either badly spun or badly rehashed versions of other material
found elsewhere.

Now with every downside, there is a corresponding upside and it
would appear here that if you are taking lots of care as to
exactly what you allow to be published on your site both in
terms of size and originality then you appear to be OK.

This of course is a good thing and the other important factor
here is that off page aspects of SEO (such as Link Building)
appear to be of even greater importance and how you structure
things matter greatly here.

It’s not all bad news and before this newsletter gets too unwieldy
I’ll sign off by stating that certain basics of SEO still remain
the same i.e. the most important piece of “on page SEO” is getting
the tags for pages correct (the Title tag here being absolutely
essential) and then also the amount and variety of your back
link landscape.

Now in our collective rush for automation this is quite often
overlooked.

What Google wants to see now more than ever is a Back Links
Landscape that as closely as possible resembles that which would
exist if it was purely compiled through natural organic processes
such as just through human intervention. So this means as large
as possible a huge variety of Domains and IP no’s. Lots of
different types of links, Directs, In directs, do follow, no
follow (yes these too) and even mistakes such as typos and badly
coded links. All links that look as if they have been compiled
by humans and reflecting what is arguably the most common human
frailty, the ability to screw up and make mistakes.

In my next newsletter (coming out shortly) I’ll go through in
more detail additional aspects of how you can further attempt
to “bomb proof” sites from Google and a couple of services starting
almost immediately from us here at SLS that will really help to
ensure that you comply with all future Google interventions.

Usual deal.  Any questions then ask away in the Forum or if the
subject is that sensitive then feel free to email me directly.

Speak soon gang.

Steve

There has been a lot of talk on various Discussion Boards recently
about getting “Google Slapped” or “Google Danced” and what do
you do when it happens?

The first thing we always find is actually to recognize this for
what it is and don’t panic.

OK, easier said than done but it’s the best advice I can give.

The reason I say this is as follows.

If you are in a full blown state of panic then there is no chance
that you will think coldly and dispassionately (as you should)
about what to do about your sites present situation.

OK So what are my best tips on dealing with this situation when
you first encounter it?

1.    Go away and make a coffee or a Cup of your favourite
beverage and stay away from your PR or Laptop for about 5 minutes
at least.

There is nothing to gain and everything to lose by blindly pressing
all sorts of buttons, editing and re-editing pages and generally
behaving as if you spent the previous evening sleeping on a Termites
Nest.

If you’ve been “Taken for a Tango” then you certainly won’t be
able to redress the situation within minutes by any of your
actions as things like this don’t get resolved that quickly
despite what the various Gurus’ promise. But by giving yourself
a bit of breathing space and the ability to think calmly then
your next actions could turn out to be really productive.

2.    Return to your work station and now having had a degree
of separation between yourself and your perceived problem now
you should examine in logical order what it is you have done
to your site over the previous 2-3 weeks to make sure that the
current adverse situation is not arising through any fault of
yours.

This is easier done that you think and I can think of numerous
occasions where there have been fairly massive and drastic “plunges”
in SERPS due to innocent errors on the part of webmasters. You’d
be surprised how effective and damaging an errant “noindex”
tag left in the wrong place on a page can be.?

3.    So having completed a fairly rigorous and thorough
investigation of your current situation you now establish that
indeed this has not arisen through any actual proactive act of
your own what could the cause be and what can you do about it?

The first and most usual blame centre for most problems like
this is usually aimed at the current back links activity. After
all isn’t this usually the cause of most problems such as these.

The answer to this question is usually and most emphatically
not. The reason for this being in a nutshell (as I have explained
to clients and members of SLS on numerous occasions) if this
were the case then it would be the most used and abused form
of SEO known to mankind.

After all if you can get Google to trash your competition as
a result of an influx of back links then why waste money on
your own SEO, just load up your Competitors site with loads
of dubious links and then sit back and watch your own site
serenely rising through the ashes of Google trashing all your
competition.

Not going to happen is it?

Google may be many things but it is simply more complex and
“aware” of this type of false activity than to be that simplistic
in its analysis of your site.

The answer to your question may lie purely within the subject
area known more informally to you and I as a good old plain
“Google Dance”.

The real reasons for Google Dances are hidden deep within the
mists of SEO Folklore and not even Google will admit to them
actually officially happening or for even such a phenomena to exist at all. Ask most Webmasters whether they exist and most will reply most definitely in the affirmative but again most know very little about it.

Most webmaster “guestimates” about “Google Dances” revolve
around Data Centre Upgrades that occasionally throw out results
across the board that are all inconsistent with each other.

The first thing to accept is that there is no such thing as
“one” Google Index and in fact Googles Search Index is made
up from Hundreds of Data Centres spread worldwide and therein
lies the problem. It would be a complete non starter for them
to update all at once and as such Google is in effect constantly
updating itself somewhere as they roll out one algorithm change
after another and they don’t always get it right (few of us do ).
Rather than spend this entire newsletter on the details of such
phenomena rather lets concentrate on what to do to get out of
it if it occurs.

I can only stress here that our experience here has to be put
down as anecdotal but we have found through quite considerable
“non scientific testing” (i.e. we don’t sit around here in white
coats and run around the office waving clip boards etc) and most
of our techniques emerge through quite considerable trial and
error. So our view is that the quickest way to get out of the
effect of a Google Dance is to concentrate on freshening up as
much as possible the IP spread of the Back Links Landscape you
have created for your site.

Bookmark like heck basically and bookmark anything that links
to your site so that not only are you creating fresh IP’s for
the Bots to discover but also add to the power of the links you
already have. Sooner or later the added power of your existing
links plus the appearance of more and varied links will tip the
scales back in your favour.

This is where the large links lists that we feature within the
Members download area of the SLS Support Forum come in handy.
Don’t worry about Page Rank or whether the links are dofollow
or nofollow, just widen that IP spread like mad.

Lastly, just as an adjunct to the above, I’ve spoken to quite
a few SLS members recently about a resource we’re opening up
shortly that will assist the above “big time” as they say.

We’ve been working on two separate Projects recently that we
decided to bring together and they are as a follows:

1.    A Resource of EDU Blog Urls that are useful and available
for Blog Commenting.

2.     A Similar resource to the EDU List but concerning
mainstream Urls ( i.e. .coms, .net and .org’s etc) and as such
a much bigger resource.

To give you an idea of how big a resource and database we are
processing at the moment, we have over 24 million Blog Domains
and over 36 million Bog Urls we are processing our way through.
Now we are refining the searches here down to only consider pages
where the Actual Page Rank of the Page is quite reasonable and
not just the domain Page Rank.

At present we have over 40,000 Urls where the PR is 2 and above
(actual Page Rank and not Domain Rank) and we have over 8,000
Urls on EDU Domains with a Page Rank of 1 or over.

We are going to be making these available to members on a regular
basis at quite frankly what is effectively “at cost” i.e. at
$27 per thousand Urls or $37 per thousand Urls to non members.
Now in each pack there will be 1,000 Urls and the page rank will
be spread between 1 and 4 (again actual PR of the Page) and will
be spread in proportion. This means that approximately in every
1,000 Urls there will be a spread of rank as follows:

400 PR 1 Urls

300 PR 2 Urls

200 PR3 Urls

100 PR 4 Urls (SLS members will get a few PR4+ plus some EDU
Urls thrown in as a well.

Now this will also be available as a forthcoming service via
the Warrior Forum plus a few others and places will be limited
but as before first choice option goes to members of Simple
Leveraging. We aim to only have about 400 members of this project
as obviously we want to try and limit the exposure of the information.

Now a similar service has just been launched by one of the “Gurus”
and they are charging $197 for 1,000 Urls which we think is a
complete over the top rip off adn that is why our service is
effectively at cost.

Why?

Well as I said, we have nearly 36 million potential Urls to
work with and probably over 400,000 with Page Rank so that is
more than we can handle as an in house resource and our aim
here at Simple Leveraging is always to try and look out for
our Members interest first and foremost.

This project is called “The Lost Art of Conversation” and is
ultimately an attempt to increase the quality of comments found
on Blogs and we will also be running a series of Videos whereby
we analyse a series of Blog Urls with a number of suggestions on
how to engage the Blog owner to publish your comment plus leave
you with a nice in-bound link.

I will send some more information about the “The Lost Art of
Conversation” in the next 24 hours to keep everyone informed
and up to speed so to speak.

In the meantime get back linking!!

Speak soon

Steve

Hi Gang

Let us help you “Kick Start your New Year’s Link Building with a Vengeance”.

If you sign up to Simple Leveraging at the moment you get access to the ‘Net’s largest Private Social Bookmark Directory Network for starters which is over 362 strong and about to launch its next development of a couple dozen more Directories so this kicks butt big time for starters.

However that’s not all, in the members Free Download area there are lists for each member to download and use where we give you over 40,000 places where you can place additional links for your promotion. There are also more lists on the way as we show you how to make you build the most substantial Link Structures anywhere that will withstand the biggest and “baddest slaps” going but there’s more…….

Not only do we want to make your decision to join Simple Leveraging even more of a no-brainer but we want you to feel good about as well. Get in touch with us and I promise we will do the following.

Normally our Monthly membership rates here at Simple Leveraging are $65 a month with an initial setup fee of $65 in the first month making the cost $845 but we have a special yearly option available at $329 and I want to be able to offer you the following deal which will be of cracking value but also make you feel great about yourself as well.

Save money and make yourself feel good about it

We have a local Charity here in Northern Ireland that we want to help in 2011. It is the Children’s Hospice and it is one of the most worthwhile causes you will ever contribute to and I want you to do the following. When we have spoken and you have decided to join our “elite band” then I want you to go to their Just Giving donation page at http://www.justgiving.com/nihc/donate/ and donate $20. Send me the confirmation link to info @ simpleleveraging.com and I will match your donation in terms of additional discount and therefore you will qualify for the yearly deal at the discounted rate of $289 instead of $329 – a discount of $40 off, twice your donation of $20.

So not only do you qualify for an extra discount you get to feel good as well?

Who can beat that and believe me this is for a great cause.

For those who are unfamiliar with the work of the Hospice movement then visit this link: http://www.nihospicecare.com/index.php/NIHospice/childrens-hospice.html

I am sure you will all agree with me that this type of care is essential and for anyone who has visited somewhere like a Children’s Hospice that is basically providing help for “End of life Care” it is extremely harrowing yet strangely rewarding work but is essential.

Go on, you know you want to, do it and make a difference to a group of folks who will really appreciate it.

Just a quickie to tell you all about a freebie we have coming out later this week for members. I have had various discussions over the past week or so and one of the common themes is “how do I go about rescuing a domain / web site when it has appeared to disappear from sight index wise and / or been slapped by one or other of the Search Engines?”

Now if we are all honest then most of us have been in this unfortunate situation from time to time and the best piece of advice that I can always offer in a situation like this is to look at ways that you can “freshen up” the back links landscape of the site or domain in question.

This is quite often one of the less well known aspects of the SEO but it really is one of the most basic and the reason behind it is actually quite obvious when you think about it.

What Search Engines are looking for when they “come calling” is to see a web site that as far as its Link Profile is concerned is a profile that as closely as possible approximates that that would have been created if the entire process had been created by human intervention and not via a network of software applications.

What is that we humans do best?

Screw up, that’s we do more often than most and in a lot of cases that is what we do best and as such that is quite often what the SE’s want to see. As such as far as inbound links then the SE’s want to see a good healthy mix of the following:

1. Direct Anchor Links
2. Indirect links
3. Redirects
4. Dofollow links
5. Nofollow Links
6. Typos
7. Good IP spread of inbound links

A back links landscape comprised of a healthy mix and spread of the above type of links will stand you in good stead and make whatever landscape you are constructing look credible and believable.

So how do we go about the above and make this whole landscape look varied and believable. Firstly don’t shy away from sites that only provide “nofollow” links as these can still be extremely useful for two reasons. Bear in mind that our back links serve two purposes. Firstly we want to try and pass on and / or aquire as much “juice” or credibility as we can from the originating site as possible and secondly we want to try and make sure that the links and / or pages we are promoting are discovered as quickly and as efficiently as possible.

Now bear in mind what the “nofollow” attribute does to a link. Basically it tells GoogleBot not to pass on any acquired power / PR / ”juice” or whatever to the target site for the link but that is all. Contrary to a lot of folks it does not tell the Crawler or Bot not to follow that link just to disregard any link power that the originating site may or may not be passing on. As such “nofollow” links quite often are to be found on sites or locations that might be good for traffic and to that end they are perfect.

Bear in mind that our second major attribute of an inbound link is to make our target pages discovered as soon as possible and therefore “nofollow” links serve this purpose excellently. So the ideal scenario is to use “nofollow” links to link to or support pages where “dofollow” links exist to make them discovered as soon as is possible.

So we drive traffic and Bots via our “nofollow” links to our other back links and therefore get them discovered and crawled and therefore the Linking Process begins and the “dofollow” links start to accumulate and direct power to our target and / or other web 2.0 pages that are part of our structure.

Now whilst we were fine tuning our approach to “re invigorating” supposed dead sites we happened to stumble upon ( no pun intended as Stumbleupon was not a site that we used in this scenario) another of the so called New Generation of sites that helped us kick start one of our so called dead sites.

Now quite often sites or pages can slip down the indexes if Google or Yahoo etc think the page or site in question is dead and no longer current or valid. At this point you have to do two things. First off you need to rejuvenate the inbound links – freshen the profiles of these links up as much as is possible and then secondly you have to tell the Bots that the site in question is not actually dead or moribund but still “alive and kicking”.

There are several ways that you can accomplish the latter but one of the most effective ways of doing this we have found is to make sure that as much traffic finds its way to the site in question and by the very nature of this traffic, it tells Google / Yahoo/Bing (almost forces them) to reconsider its assessment of the viability of the site.

We have found Twitter to be rather useful in this and it was whilst we were experimenting with Twitter earlier today that we found out how useful it could be.

Now that Google has started to crawl and index Tweets then Twitter really starts to figure quite proactively as far as site promotion is concerned. Not only is it an ace way to drive highly targeted and focussed traffic to your site but if you have the support of a at least one (preferably more) good Twitter accounts with “clout” then there can be considerable benefits all round.

By “clout”, I mean a Twitter user profile with a reasonable number of followers that suggest to the outsider that it is an account of some standing” (the more followers the better) and as such merits consideration.

Now the commonly held view is that with Twitter you have to get your user accounts over the 2,000 follower marker as soon as is possible. Once you have more than 2,000 followers your credibility rises accordingly.

Launched today is the Simple Leveraging Back to Basics Course where we examine a wide variety of Link Building Strategies that you can pursue.

Video 1 is where we examine the whole Simple Leveraging Methodology and how you can integrate what we call your Tier 1 Blog Structure so that it can achieve the maximum level of support possible and still flexible to withstand all forms of expansion, contraction and general shenanigans.

The video can be found here.

It’s called the SL Submitter v1.1 and it speeds up indexing of web sites in Google and Yahoo etc and in one case one of our testers was getting 12 pages of a brand new dot com site indexed within Google in just over 24 hours. In another he got 9 pages indexed in the same period. In another case one tester saw their Ad Revenue and traffic rocket by 150%. To most onlookers this would be very much a case of “you really do need to get more” but for those of us involved in the commercial side of the Internet, speed of indexing can be the difference between a project being successful or dying on its backside.

So finally, to Andy (my lead programmer) a big big thank you for all your hard work and putting up with me (thoses of you who know me really well will know that I’m a great big softie at heart really) and look I forward to developing further updates and about another 5-6 sister applications.

Click Here to view the guided Tour of Simple Leveraging: click here