Authority Backlinks on Tap Rotating Header Image

backlinking

Even Pandas have a Dark Side

On Monday April 11th, Google announced officially to the world that the Panda Update now applied to Google results outside of North America.

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Now on the face of it the new update has by and large seemed OK so far to us here at “Leveraging Central”. If anything the only thing we have noticed is that the average SERPS level of pages has risen and that for some reason the Nett Yield on the Adsense units has also increased. We’re not too sure whether there is any correlation here or whether this has more to do with the start of the Advertising Second Quarter and hence more budget being freed up but nonetheless any increase in revenue is gratefully appreciated in these “inclement economic times”.

So back to what Google have been up to.

As we have mentioned before, the update appears to be concentrating very much on ensuring that quality reigns supreme but then Google go and do what only Google do best and that is to push things so far that ultimately they screw up.

When you consider matters pertaining to Google I’m often reminded of the old sixties classic duet between Frank and Nancy Sinatra “Something Stupid” where the line goes “and then I go and spoil it all by saying something stupid….” only in this case it’s doing something and that stupid thing in our books is the new addition of the facility within the new Google Chrome Extension that allows viewers to block domains from their results if required. Now this in isolation is not necessarily a bad thing if handled ethically and correctly but therein lies the rub. This facility has other features and aspects too.

In a couple of comments that I found disconcerting Google via Matt Cutts let this one slip out of the bag:

” If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

Another Google insider also stated:

“While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future.”

Now as Chris Crum in Webpronews.com said:

“One has to wonder how Google would use such a signal in a way that could not be gamed by people getting their competitors’ sites blocked. There are other potential abuse scenarios as well. Personal spite comes to mind.

It’s possible that it could become a ranking signal and nobody will ever know for sure. Google will not reveal its entire list of signals. They may keep this one close to the chest, although that doesn’t mean it won’t still get abused based on hunches.”

Overall the new “algo” change could be a good thing but to be honest, my advice to all of our Clients in our SEO Division is to really consider diversifying all of their SEO Promotion and to proactively go after good results in Yahoo and Bing as to be honest no one knows where this new Google Direction is going to end up

No Tag

The Latest in Authority Back Links

How many times have you read or been told by someone involved in Search Engine Optimisation (SEO) that one of the most powerful aspects of SEO and Back Linking are the number of links from so called EDU domains that point to your sites?

I bet loads and have you ever wondered why?

They are deemed by the Search Engines as being (in the most cases) what we refer to as “Authority Links”.

Why?

The answer is fairly simple and the theory of which goes as follows.

With conventional web sites or Blogs (such as .Com, .Net etc) the motivation behind the web site itself is quite often commercial and therefore deemed to be slightly prone to commercial sensitivities such as the receiving of payment either in cash or in kind for the placement of links.

Now there is nothing wrong with this per se but as far as the Search Engines are concerned this does at times throw into question the potential objectivity of the site in question somewhat and this can lead to wholesale downgrading of some inbound links. Now this isn’t the case completely across the board but can and does happen from time to time.

Now in the case of links from sites with an EDU Domain suffix it is deemed (not always the case but by and large) that the site in question and the web site promoter behind the site is more motivated by the dissemination of information itself for information and education purposes and therefore is less likely to be open to commercial pressure i.e. revenue growth or turnover etc.

The upshot of this being that links from these sites are therefore deemed as being more objective in nature and therefore more authoritative and as such carry more “weight” in the eyes of the Search Engines.

Now this theory (as they say) is all well and good but what about it in practice?

Earlier in January this year (2011) a client of mine experienced a fairly disastrous incident with Google namely the majority of his pages for his main revenue earning site disappeared virtually overnight from the pages of Google.

Now, a great many folks also suffered this fate less than a month later when Google released their “Panda” update but in this particular case the cause of my clients misfortune lay more with the fact it was self inflicted. He had been testing out some new pages for an upgrade on this site. Conscious of potential duplicate content issues he had actually included within the page tags some “noindex” tags to “stay on the right side of Googlebot” whilst finishing the split testing for ad-words traffic.

Sadly when he uploaded his chosen new home page for some reason the “noindex” tag was left in the code and Google did what it was told to do….promptly de indexed his entire new Front Page with the corresponding 85% drop in earnings!!

Now on the face of it the solution to his problem was fairly straight forward. Remove the offending tag, inform Google of his amendment and then wait for the new page to be cached and all should be well.

Sadly, in the old days these exercises could be accomplished fairly quickly but with Google in the midst of a new major update things took longer than anticipated and 7 days after the initial error his page had still not been re indexed.

Things looked gloomy indeed until we went out and secured a batch of very nice EDU Back Links for the site and lo and behold within a matter of days his site was not only back where it had been, at the top of the pile but was now featuring in a whole “slew” of associate terms and traffic had rocketed.

Now the downside to all of this is how do you go about finding quickly and efficiently where there are pages that will provide the necessary inbound links that your site needs?

Also, how do you do this in such a manner that you can accomplish this whilst also staying within the bounds of ethical marketing practices and not bombarding the site owners with huge amounts of Spam and other worthless garbage?

Enter Stage Left: “Authority Back Links on Tap – EDU Domination”

Each Month with “Authority Back Links on Tap – EDU Domination” you get sent to you a links Packet with 200 Urls all from Nice Authoritative EDU Domains (all Domains at least PR 3) and where the Urls themselves are on pages with a minimum Page Rank of 1.

Now imagine that?

If finding suitable Urls with EDU suffixes where there is the opportunity to enter into dialogue with the site owner isn’t hard enough on its own imagine the power you would get where the pages themselves have some nice rank as well.

If that wasn’t enough each Links Packet will have a unique IP Spread Ratio of at least 50% which means that at least 100 Links each month will come from unique IP’s spread across the net so that as each month goes by not only could your Back Link Profile expand dramatically in total number but in PR power and IP Spread also.

Now this promotion wouldn’t be the same if we didn’t do what we always say we’ll do from the outset and that is do two additional things.

Firstly, provide you with ongoing Training in Video Format to cover areas such as:

what to look out for in these links.

Typical comment scenarios.

The best format of Blogs to look out for

And lastly the one hidden feature that we will tell you about that you absolutely have to be aware of or your entire promotional activities could disappear in a blaze of glory.

No Tag

Second Case Study Published showing effectiveness of the Technique

The second case study showing the effectiveness of the Authority Back Links on Tap Technique has been oublished in video form. It is a 30 minute test on the new domain name Ruthin and District Post and News and can be found here : Authority Back Links on Tap Test Case

No Tag

First Authority Back Links on Tap Case Study published

The first case study showing the effectiveness of the Authority Back Links on Tap Technique has been oublished in video form. It is a 32 minute test on the new domain name Wessex Daily News and can be found here : Authority Back Links on Tap Test Case

No Tag

Welcome to Authority Backlinks on Tap!

Welcome to Authority Back Links on Tap. Stay tuned for more information

No Tag